ELAINE HUNTER – editor
Elaine has been a national newspaper journalist and magazine editor for more than 20 years; writing on beauty, health and family issues before launching this webmag – yummymummybeauty.com last year. Elaine is based in Scotland but has worked in London and America. (She’s worked at the Express in London, the Daily Record, the Scotsman, the Sunday Herald, Sunday Business and the Sun.) She wants women from all walks of life to enjoy the beauty products out there – and wants real reviews from real women.
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TARA ADAMSON – columnist/deputy editor
Tried before you buy and features
There are not a lot of beauty products she hasn’t tried over the last 20 years. Tara Adamson is a self-confessed beauty addict and has spent two decades on a beauty quest – to find the best the industry giants have to offer. Tara says: “I want to age gracefully – or disgracefully as my friends tell me - but I don’t ever want to resort to the needle or knife. (I think I would be too much of a wimp.) I favour a natural, never heavily-painted look, but with big lashes. I have had a very enthusiastic interest (read addiction) in cosmetics and beauty products from an early age and do tend to buy a lot of products, mainly anti ageing.”
Shona Wares – lifestyle editor and sales director
Features, health and business
Many of you will have heard from Shona already. She keeps in touch with you and handles all our letters, prizes and health features. Shona comes to us from running two successful businesses, has recently moved into marketing and PR and is now also writing on health and beauty. Shona’s ethos when it comes to beauty is less is more. “I carry a small make-up bag around with me with my mascara and red lipstick in it. As long as I’m armed with those, I’m good to go,” she says. Shona will be in charge of our retail therapy section (advertising) – launching in the spring.
INGE MORRILL – feature writer/assistant editor
Beauty box, interviews
Inge had been writing for the international press for several years, before becoming part of the launch team for yummymummybeauty last October. An accomplished writer, Inge has been dipping her toe in the world of children’s literature recently, but she still makes time for her beauty fix – oh she loves her products.
Inge, an experienced researcher, will be bringing us yummy books in the spring and will continue to keep writing for beauty box, as well as interviewing celebrities and beauty experts.
CLARE TRODDEN – columnist/assistant editor
School run quick fix
Clare, a national newspaper and magazine journalist for more than 25 years, and the former Editor of Spectrum, not only researches and writes for yummymummybeauty but is also part of the editing team.
Clare, who is based in Scotland, has been writing about and testing beauty for decades, and so when it comes to brands, skincare and anything in between, she’s your girl. (She’s worked at the Express in London, the Scotsman, the Herald, Sunday Mail and the Daily Record.)
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LAURA DAVIDSON – feature writer/travel editor
Travel and features
Laura, a national newspaper and magazine journalist for more than 20 years, has joined the team of yummymummybeauty and writes the Diary of a sleep-deprived yummy column.
Laura, who is based in Scotland, has been writing about travel and the starry world of celebrity for almost 17 years for the tabloid press and top magazines. Laura also specialises in family, social, health and home interiors. (She’s worked at the Express, the Sun, the Star, the Sunday Mail and the Daily Record.)
Louise Neuwirth – production/design editor
Louise, 40, joins the yummymummybeauty team this month on the design and production side of the webmag.
Armed with a Phd, Louise, a mum of two, is also our gadget girl – she loves all the new-fangled things out there and will soon be writing her own column recommending the ones you should be using and telling you about the ones that are sheer hype. We’ll let you know when the Dr is in…But for now, she is getting her teeth stuck into the production of the mag – that is how it’s all put together behind the scenes – and of course is crafting the look of our pages. Louise, who is based in Scotland, but has lived in London and worked abroad, is married and loves her skin creams. Working in the right place then…
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Steve King, Dishy Daddy columnist
Steve King, is a Men’s Grooming Expert, broadcaster and journalist. He is a former editor of Men’s Health Magazine, as well as numerous woman’s magazines.
He was also the resident expert on Channel 4’s Richard & Judy Show and wrote fashion and grooming columns in both The Sunday Express and The Mail on Sunday.
He is the foster parent to three children, aged ten, six and two-years-old and is a true believer that women are not the only ones who need a helping hand in the “looking their best” department.
Steve is a grooming guru to be reckoned with and will stop at nothing to help turn the nation’s men into “Dishy Daddies!”
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ANNABEL KARMEL – celebrity columnist/author
A mother of three, Annabel Karmel is the UK’s best-selling author on feeding babies and children. She is an expert in devising tasty and nutritious meals for children without the need for parents to spend hours in the kitchen. Annabel has written 24 books on feeding babies, children and families and sold over 4 million books worldwide. This year marks the 20th anniversary of Annabel’s first book, the Complete Baby & Toddler Meal Planner which has become the authoritative guide on feeding babies and is regularly in the top five cookery titles.
